The analysis shows that despite efforts to implement a master discourse and narrative, narratives may exist that contest and yet exist peacefully alongside it.
This, it appears, is partly the result of individual experience in local contexts where well-established workplace practices prevail. Although contemporary CDA places an emphasis on triangulation, and different means of triangulation have been developed, experimental methods are not normally a feature of CDA research.
Leadership talk: A discourse approach to leader emergence | SAGE Business and Management INK
In this paper, we offer a framework for empirically assessing the influence of trust-building strategies in corporate discourse that is based in experimental methods. Specifically, we use a scenario-based experiment to test the effects of trust-building strategies, realised in attitudinal and intersubjective stance-taking acts, which a previous corpus-based study found to be salient features of stakeholder-facing corporate communication Fuoli The experiment relies on a between-subjects design in which a target group of subjects are exposed to trust-building strategies while another control group are not.
The effects of exposure to the discursive strategies are then measured by comparing the responses of subjects in both conditions to a second stimulus text.
We apply this paradigm to corporate discourse in the form of an About Us webpage produced by a fictitious multinational pharmaceutical company that has been accused by a whistleblower of corporate misconduct. The scenarios is based on the scandal that hit the French pharmaceutical company Sanofi in In line with the basic commitments of CDA, then, we proceed from i a real-world situation type which we consider to pose a significant social problem and ii attested discourse practices identified as characteristic of texts produced in that context.
The results of the study, which involved subjects, show that these strategies are indeed effective in fostering trust in the company. Therefore, the trust-building strategies under investigation may not only help companies to gain the trust of stakeholders, but also to avoid blame and protect their legitimacy against accusations of malpractice. The implications of this study for research on corporate communication and for CDA in general are discussed. References Fuoli, M. Building a trustworthy corporate identity: A corpus-based analysis of stance in annual and corporate social responsibility reports.
Applied Linguistics. DOI: Conflict communication is one of the essential communication domains, and discourse and conflict are intertwined in human existence and practice. Many valuable contributions have been made to the discussion of discourse of conflict e. The panel highlights an extraordinary upsurge in linguistic creativity triggered by the turbulent political, social, and military situation in Ukraine an explores various aspects of such innovation, its causes, features, and functions in various spheres of communication.
For too long the linguistic tradition has been dominated by the understanding of linguistic creativity as generating endless number of sentences by applying a set number of syntactic rules.
Linguistic creativity is ubiquitous; it is fundamentally purposeful, emerges from interactional language encounters Carter, , and foregrounds personalized expressive meanings beyond proposition-based information Maynard, These features of linguistic creativity are the focus of this panel. They employ a variety of approaches, including discourse-analytic, corpus-linguistic, multimodal and metaphor analysis, and sociolinguistics.
The projects largely concentrate on the current discursive processes in Ukraine; however, the panel also includes contributions investigating the reactions of other discourse communities to the Ukrainian situation. Investigating the complex ways in which crisis manifests itself in language and discourse will advance the understanding of the relationship between language, discourse, and society by highlighting the complex interrelation of linguistic and extra-linguistic phenomena in the time of crisis and through attention to the active and deliberate communicative activity of the discourse participants.
The presentation highlights semantic, syntactic, and functional features of two novel slurs that have entered the Russian and Ukrainian languages as a result of the current crisis. The words ukrop dill and vata cotton wool underwent a semantic shift and acquired new negative meanings which can now be used to refer to the opposing groups in hostile communication.
The project is grounded in the Critical Discourse Analysis framework which views discourse as an embodiment of social practices and underscores the conscious and strategic character of linguistic acts e. The presentation highlights semantic aspects of the words ukrop and vata that make them particularly suitable for use in dehumanizing metaphors. In their non-slurring senses, they denote a plant dill or a material cotton wool. The presentation includes examples of cross-domain mappings and emergent structures of metaphorical uses of ukrop and vata and discusses such discursive strategies as sweeping generalizations and dehumanization that these novel slurs are used for.
The presentation highlights the grammatical features of ukrop and vata both are uncountable, mass, inanimate nouns , which make them particularly suitable to fulfill these strategies. It also provides examples of the emergence of unconventional uses of ukrop as a countable noun when referring to groups of people, illustrates non-standard subject-verb agreement in utterances containing vata, and describes the cases when the word ukrop, which traditionally functioned as a grammatically inanimate noun, functions as an animate noun when used as a slur.
This information leads to a discussion of intrinsic connections between the linguistic changes these words are undergoing and extralinguistic context of their use. The present paper analyzes current discursive practices in a number of Ukrainian social media networks, specifically those that have emerged in Ukraine since , the Revolution of Dignity, or the Maidan Revolution. The focus is on current developments and transformations in the language and how political unrest and invasion of the country trigger linguistic change, innovation, and ideological expression via social media.
The analysis focuses on popular social media sites that are devoted specifically to language issues. Social media texts, that contain a set of social meanings, ideologies, and values are analyzed as active campaigners for language innovations and change in contemporary Ukrainian. These texts represent examples of a new social media sociolinguistic culture, which cultivates shifts in status, value and form of contemporary Ukrainian through the various movements promoted by social media networks.
These movements are classified into: language popularization, language restoration, language legitimization, and language creativity and crowdsourcing.
An analysis of discursive practices representing these movements allows for a focus on language, linguistic innovations and language ideologies in particular. This study investigates how repetition across different modalities is used as creative insurgency, a combination of activism and artistry Kraidy, , in the context of Russian-Ukrainian geopolitical conflict. To elucidate the complexity of online conflict discourse, I analyze a YouTube video in which Ukrainian soldiers re create a well-known painting that depicts Zaporizhian Cossacks writing an insulting reply to the Turkish sultan, but the YouTube version is adapted to show Putin and his allies as the addressees and a derogatory anti-Putin song-chant serves as a post scriptum.
In my analysis, I draw on frames theory, especially how it has been developed and applied in sociolinguistics e. This work adds to our understanding of the relationship between discourse and action by demonstrating how social actors mobilize multimodal resources to engage in creative insurgency online. The study of discourse is a valuable strategy that can shed light on such matters as the role of emotion in shaping both individual attitudes and international policies.
My project aims to reveal the emotions driving the contemporary revival of the Cold War ideologies. I use different corpora of newspapers German, US, — and social-media posts Twitter, Facebook. Both have their strengths and weaknesses.
Leadership Talk: A Discourse Approach to Leader Emergence
Tweets of only characters are difficult to analyze with traditional corpus linguistic tools. For this reason, I use existing and self-written software and technics to detect sentiments and emotions which help mapping the emotional genealogy of the Ukraine crisis. The newspaper corpus serves to describe the archaeology of the discourse by analyzing the use of expressions or stories over the years. From a CDA perspective however it is important to always link linguistic patterns back to question of power relations, knowledge and its production.
I argue that knowledge also is related to what we feel is true. Emotions are often referred to as being only negative or not researchable.
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By focusing on them I want to emphasize their complexity. The concept of Cold War is back as a general geopolitical narrative and is being used to explain present situations while containing new features. The New Cold War seems to be only taking place through Russian actions. Instead of being part of the conflict, the West is the unmarked center. Additionally, the image of Russia as the Soviet Union is still powerful. My argument is that emotions connected to past power-relations have revived in the form of single stories, dominated by fear and contempt.
The discourse analysis I want to present therefore targets these basic emotions to explore their impact on the Crisis in Ukraine and to power-knowledge-systems. With this research, I hope to contribute to a general understanding of how emotions affect the perception of concrete events, which in turn influences ideologies and world views.
It also contributes to the development of helpful corpus linguistic techniques for the identification and analysis of emotions — both in traditional sources and social media. The initial aim of this presentation is to query the multiple meanings of identity and describe its most common patterns in applied linguistics discourse, based on an analysis of a corpus of over applied linguistics journal articles published on identity between and Corpus analysis reveals a prevalence of post-structural definitions of identity, emphasising the enacted nature of an ever-shifting, socially-constructed, multi-dimensional concept.
More importantly, the presentation probes the reasons for the ascendancy of identity in the discipline. Critical approaches from cognate fields e. Rouse, ; Skeggs, have tended to implicate identity in the homogenisation of groups and communities to further powerful interests in gaining the assent of populations in those neo-liberal societies where identity has become a keyword.
Yet, there has been no discussion of the motivations behind identity gaining prominence in applied linguistics discourse. This lack of reflexivity, combined with the polysemous nature of identity and a dependence on relativistic post-structural perspectives may leave applied linguists open to the charge of complicity in disenfranchising the very communities that they seek to legitimise and empower.
The presentation will conclude with an approach to identity informed by an immanent critique Herzog, ; O'Regan, , exemplified by cases from the same corpus of journal articles, to propose a transformational discourse of identity. References Herzog, B. Discourse Analysis as Social Critique. London: Palgrave Macmillan Norton, B. Identity, language learning, and social change. Language Teaching 44 4 , O'Regan, J. Applied Linguistics 35 5 , Preece, S.
The Routledge Handbook of Language and Identity. London: Routledge Rouse, R. Questions of Identity.
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